Brand

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IPC Brandbook

The three Agitos (from the Latin meaning “I move”) encircling a central point symbolize motion, emphasize the role of the Paralympic Movement in bringing athletes together from all corners of the world to compete.

Building greater understanding and use of the Paralympic brand is one of the IPC’s six strategic goals. The brand is based on the four Paralympic Values: courage, determination, inspiration and equality.

The Paralympic Symbol (three Agitos) consists of three elements in red, blue and green – the three colours that are most widely represented in national flags around the world.

The three Agitos (from the Latin meaning “I move”) encircling a central point symbolize motion, emphasize the role of the Paralympic Movement in bringing athletes together from all corners of the world to compete.

The symbol also reflects the Paralympic Motto, “Spirit in Motion,” representing the strong will of every Paralympian.

The Paralympic Symbol also emphasizes the fact that Paralympic athletes are constantly inspiring and exciting the world with their performances: always moving forward and never giving up.

The current Paralympic symbol, launched at the Closing Ceremony of the Athens 2004 Paralympic Games.

The previous Paralympic Symbols, which are no longer in use, were based on the traditional Korean decorative component called ‘Tae-Geuk’.

According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things and values originate.

Tae-Geuks started to be used at the 1988 Summer Parlaympic Games in Seoul, Korea, with five Tae-Geuks arranged similarly to the Olympic Rings, in a similar set of five colours.

Until 2003, a 3-Tae-Geuk design was used for the Paralympic Symbol. In the same year, this symbol was replaced by the current one – the three Agitos.

All Tae-Geuks used to represent the Paralympic brand, e.g. in NPC emblems, had to be removed before 31 December 2006.

As an exception, historical Paralympic Games emblems that include the Tae-Geuks remain valid.