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IPC Launches London 2012 Livestream Trailer

During the London 2012 Paralympic Games, the IPC will feature more than 780 hours of live sporting coverage on www.paralympic.org.

© • IPC

A team of 22 writers will also produce around 750 stories - including previews, reviews and features - and thousands of images will be available to view.

The International Paralympic Committee (IPC) launched its promotional trailer this week for the 780 hours of live streaming it will have on www.paralympic.org during the London 2012 Paralympic Games.

The 52-second trailer features the 100m T43/44 reigning Paralympic champion Oscar Pistorius of South Africa, as well as his rival and reigning world champion in the event, Jerome Singleton of USA.

It also shows Australia’s men’s Wheelchair Basketball team, who are looking for their third consecutive Paralympic gold, in addition to Great Britain’s Dan Greaves, who will look to throw at least 60m for gold in the Discus F44 competition in London.

Displaying hard hits from Wheelchair Rugby and the persistence of China’s women’s Sitting Volleyball team, the promotional clip showcases the elite-level sport that the world will see at London 2012.

There will be more than 780 hours of sport coverage streamed live across five channels, two of which – Swimming and Wheelchair Basketball – will benefit via a groundbreaking new video player that integrates live footage and results in a single unified and synchronized view.

Developed by the IPC’s worldwide IT partner Atos, the new Sport Media Application in Real Time (SMART) Player is the first of its kind and is set to revolutionize online streaming.

The SMART player uses innovative technology that will enable those watching to view real-time results tickers, statistics, biographies, news and social media all in one integrated and synchronized window.

The IPC’s online action will be sponsored by worldwide partners Samsung and Visa, with all five channels offering English commentary and one offering Spanish commentary.

In addition, the IPC expects to upload more than 1,000 hours of video on demand of other sports during the Games, with action from Swimming and Wheelchair Basketball set to be uploaded within seconds of the events finishing.

A team of 22 writers will also produce around 750 stories - including previews, reviews and features - and thousands of images will be available to view. Two daily five-minute video news bulletins will be produced in English and Spanish, and two daily newsletters will be sent out each day, with one previewing the day ahead and one reviewing the day’s action.

All content will be made readily available via www.facebook.com/paralympicgames and www.twitter.com/paralympic, in addition to some exclusive material.