South Africa: A Great Comeback after Apartheid
South Africa first participated at the
Paralympic Games in Rome 1960 and was represented thereafter until the tragic political
decision to ban them from the 1980 games, which were staged in Arnheim. The isola-tion
years came to an end at very short notice with re-admittance being granted for Barcelona
1992, where a team of ten individuals re-ignited the already established track record and
credibility. They won four gold, one silver and three bronze medals these
accompanied by three world and one Paralympic record.
1994 witnessed the birth of the National Paralympic Committee of South Africa (NAPCOSA)
and the start of a marketing campaign that would transpose sport for the disabled from a
charitable "cap in hand" movement into the echelons of the South African sports
industry. Sponsorships as opposed to donations were engaged and it is tribute to team
sponsors Nedbank, Nike, Pickn Pay, South African Airways and Mercedes Benz that 41
South Africans competed in the Atlanta Paralympic Games in 1996. Remarkably, they returned
with ten gold, eight silver and ten bronze medals six world and one Paralympic
record.
That a nation cocooned in
political isolation for so long could return to the fore with such might left the rest of
the world amazed and astounded, they attained 15th place on the medal table. These amazing
athletes established a solid platform and the public; media and corporate sectors began to
view them in a very different light. In May 1998, Sun International, Telkom and Vodacom
combined forces with the sponsors from 1996 to ensure an equal partnership program
providing R10million (approx. US $ 1.800.000) for NAPCOSA to administer and provide
opportunities for the build up to and including the Paralympic Games of Sydney 2000. So
far 50 athletes have qualified yielding 66 medals at various events staged around the
globe in 1998 and 1999. These events included Africas inaugural participation at the
Paralympic Winter Games in Nagano where a solitary South African, Bruce Warner, a single
leg amputee gained much credibility with his feats in the downhill slalom event.
In May 1999, local transport giant TRANSNET founded the Paralympic Development Trust to
benefit disadvantaged disabled athletes in their chosen sports. This program has been
complemented through the Nomads golf program sponsored by BoE Corporate bank where all
funds raised are allocated to the Trust.
NAPCOSA is flourishing in the knowledge that the South Africans have adjusted their
stance and provided opportunities for disabled athletes to aspire to greatness.
Andy Scott
Chief Executive Officer
Napcosa
|