New Logo and Motto for IPC

At its meeting in Athens on 5 April 2003, the IPC Executive Committee decided on a new corporate identity for the IPC.Working with the internationally renowned agency Scholz & Friends and many of the IPC stakeholders, a new look for the organisation was created, centred on the new direction of the IPC. The new Paralympic logo consists of three elements in red, blue and green—the three colours that are most widely represented in national flags around the world. The shape of the three elements symbolises the new vision of the IPC “To Enable Paralympic Athletes to Achieve Sporting Excellence and to Inspire and Excite the World”. The universality of the Paralympic Movement is shown through the round shape of the entire logo—symbolising the globe. "Spirit in Motion" is the new Paralympic motto, expressing the inspirational character of the Paralympic Movement as well as elite performance of Paralympic athletes. It also stands for the strong will of every Paralympian. The word "Spirit" is derived from the notion that the IPC, like the athletes it represents, has a drive to compete and to succeed. But the IPC not only stages high performance sporting events, the strong message of the Movement accompanies it: the Paralympic Spirit. “Motion” relates to the idea that the IPC is truly moving forward—an organisation that realises its potential and is now striving to achieve it. Motion is ever present in the Movement, be it through athletes setting new records or the never-ending enthusiasm of volunteers and staff.

Also, the Paralympian will have a new look in the future. The IPC is starting to use the new logo in all new publications and other products, and is looking forward to finalising this process by the ATHENS 2004 Paralympic Games Closing Ceremony.When handing over the flag to Beijing, a flag with the new logo will be used. The transition will be completed and from that day on, the old logo will no longer be used. This new Paralympic look will also be seen in the logos of National Paralympic Committees and future organising committees of Paralympic Games. However, due to the limited time before the ATHENS 2004 Paralympic Games,ATHENS 2004 and participating delegations will continue using the three tae-geuks, which have stood for the mind, body and spirit of Paralympic athletes and the long way the IPC has come in the first 14 years of its existence.