SportAccord to Create The Sports Hub on YouTube

SportAccord, the representative of institutional sport worldwide that groups together 104 World Sports Federations and Organizations, announced a partnership with YouTube. 10 Dec 2009 By IPC

SportAccord, the representative of institutional sport worldwide that groups together 104 World Sports Federations and Organizations, announced a partnership with YouTube. The agreement serves as the initial step toward the creation of The Sports Hub, an Internet destination that will be a unique, comprehensive multi-sport platform where people around the globe can turn for a single access point to all sports.

The Sports Hub portal will include a series of sub-channels organized by sport and discipline. The ParalympicSport.TV YouTube channel will be amongst the first channels to be part of the portal. Content will include top matches, competitions, key interviews, backstage moments, educational content and more.

The structure of The Sports Hub will make it easy for sports enthusiasts to discover videos of popular favourites like Swimming, Skiing or Cycling, as well of those sports growing in popularity like Paralympic sports, as well as Surfing, Climbing or Floorball.

A fully customized look and feel will empower Federations to leverage The Sports Hub for promotion as well as cross promotion of their sports since they will be grouped by categories (e.g. ball, racquet or water sports).

YouTube’s social features will enable people to rate videos in SportAccord channels, discuss them via text comments and video responses, and post them with the click of a button to social networks where they can be discovered by both existing and new fans.

The Sports Hub will be launched in spring 2010. Make sure that you include it in your favourites!

In August 2008, the IPC launched a YouTube channel of ParalympicSport.TV to reach out to a broader audience, promote Paralympic sports and the Paralympic Movement and to allow people to discover, watch and share originally created videos.

To watch exciting Paralympic videos on YouTube, visit www.youtube.com/paralympicsporttv.