Brazilian design agency Tatil Design de Ideias has been chosen by the International Paralympic Committee (IPC) to develop the Rio 2016 Paralympic Games emblem. The decision recognises the breadth of the process conducted by the Rio 2016 Organising Committee that last year selected Tatil to create the Rio 2016 Olympic Games logo.
For five years after its unveiling, the Paralympic Games emblem will gain national and international exposure, will be the symbol of the event in products and campaigns and will show on TV images broadcast to hundreds of millions of viewers across the world during and after the Games.
Alexis Schäfer, the IPC’s Marketing and Broadcasting Senior Manager, said: “As the Paralympic Games are also closely linked to the Olympic Games it makes sense that the Rio 2016 Paralympic brand is born from the Rio de Janeiro Games essence as both brands will live together.
“The Rio 2016 Paralympic Games emblem will celebrate the uniqueness of the Paralympic brand and its values which are founded upon the ideals of its athletes.
“With Tatil we are confident that we have an agency already immersed in the values of the Games and who will respect the need for synergy to ensure a single visual identity for both events.”
The President of the Rio 2016 Organizing Committee for the Olympic and Paralympic Games, Carlos Arthur Nuzman, praised the IPC decision: “The decision made by the International Paralympic Committee is yet another testimony to the excellence of the work done by Rio 2016, which has been widely approved by a range of stakeholders. I am absolutely sure that we will have an innovative and creative Paralympic logo, which will promote the image of our city, our country and of the Paralympic Movement across the globe.”
Tatil was chosen to create the Olympic emblem through a 5-month selection process that attracted 139 bidders. Among those, 24 agencies were selected for individual interviews and eight finalists were called to submit their ideas by a 12-member Judging Panel which included representatives of the three levels of Government – federal, state and city – and that was assembled on the basis of their expertise in brand development and approval or in Olympic and Paralympic Games.
Tatil Founding Partner and Creative Director Fred Gelli said his agency is now even more prepared for the challenge: “Being chosen to develop the Paralympic Games brand was a great honour to Tatil. We will add our team’s experience and high level of involvement with Rio 2016 values to an immersion into the Paralympic world, its values and essence. We want to create a brand that can inspire the audiences as much as Paralympic athletes do by their determination and strength to overcome adversity”.