The Award honours the work of the IPC and brandstage.tv, IPC’s co-founding partner of ParalympicSport.TV. The W³ recognizes creative excellence on the web, and the creative and marketing professionals behind award-winning sites, videos and marketing programmes.
The W³ is the first major web competition to consider the biggest agencies, the smallest firms, and everyone in between with their awards. It is sanctioned and judged by the International Academy of the Visual Arts (IAVA), an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.
ParalympicSport.TV is a top quality, television channel broadcasting 24/7 via the Internet with normal and full-screen size capability for the best viewing experience. Free of charge, people from all over the world can watch live and delayed programming, and take advantage of on-demand coverage additionally available. Essentially, ParalympicSport.TV underlines the truly global nature of Paralympic broadcasting.
The Paralympic World Cup 2008 Trailer and the paraEmotion Special – Bernd Best 2008 Wheelchair Rugby Tournament, both broadcasted on PSTV, won in the “Events and Live Broadcasts” category. The website www.ParalympicSport.TV won a Silver Award in the “ Website” category.
All entries are judged based on a standard of excellence as determined by the IAVA and according to the category entered.
During the Beijing 2008 Paralympic Games, PSTV broadcasted up to 15 hours per day of live commentated coverage. The live signals of twelve Paralympic sports included Athletics, Boccia, Cycling (Track), Football 7-a-side, Judo, Table Tennis, Swimming, Volleyball (Sitting), Wheelchair Basketball, Wheelchair Fencing, Wheelchair Rugby, and Wheelchair Tennis.
The official programme of ParalympicSport.TV has an interesting mixture of sports, interviews, events and athletes.
The IPC’s channel is managed by brandstage.tv GmbH, co-founding partner of ParalympicSport.TV together with the IPC and Narrowstep Ltd. As a full service internet television agency based in Hamburg, Germany, brandstage.tv provides the production and editorial work for the channel. Narrowstep Ltd. provides the broadcast platform and technology for the coverage on ParalympicSport.TV. As the world’s leading technical solution provider in the Internet TV space, Narrowstep was founded in 2002 in Great Britain. The channel is supported by Samsung, official Worldwide Partner of the IPC.