Samsung Supports Jean Labonte's Video Blog on ParalympicSport.TV

An estimated ten video clips will be taken at various locations, from March12 to 21. Labonté was on the Canadian team that won the gold medal at the Torino 2006 Paralympic Winter Games, and has been the captain of the Canadian Paralympic Team since 2007.

"The Paralympics are a truly amazing event, and the video blog allows me to share the great moments and day-to-day excitement of the Games from a perspective the public doesn't ordinarily get to see," said Labonté. "It's great to be able to show people the complete experience of being an athlete at the Paralympics, and to discuss what is happening on and off the ice during the Games."

Labonté's video blog is part of a social media campaign sponsored by Samsung, the official sponsor of the Vancouver 2010 Paralympic Winter Games and a Worldwide Paralympic Partner of the International Paralympic Committee. The campaign is designed to share "behind-the-scenes" experiences and stories of Jean, his friends, and his Ice Sledge Hockey team mates.

"Samsung's support of Jean's video blog is part of our commitment to the Paralympic Games and its goal of making sports and the pursuit of excellence accessible to everyone," said Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing for Samsung Electronics. "We hope Jean's experiences inspire people across Canada and around the world."

The videos form part of the Vancouver 2010 Winter Paralympic Games online legacy. In particular, the social media component has made the video blog accessible to young people, a vital audience for the IPC and its members.

"Exposinkig youth to Jean’s experiences as a Paralympian and as a leader will help them to see that goals can be achieved in spite of challenges," added Kwon. "It's another way for athletes and the public to stay connected and share the special moments of these Games."

The videos can be viewed on www.youtube.com/ParalympicSportTV.

About Samsung's Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the IPC in the category 'Mobile Telecommunications'. The partnership was launched on the eve of the Torino 2006 Paralympic Winter Games, which Samsung supported as an Official Games Partner for the first time ever.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in telecommunication and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company is recognized as one of the fastest growing global brands and a leading producer of mobile phones. For more information, please visit: www.samsung.com.

About the International Paralympic Committee:

The International Paralympic Committee (IPC) is the global governing body of the Paralympic Movement. The IPC organizes the Summer and Winter Paralympic Games, and serves as the International Federation for nine sports, for which it supervises and co-ordinates the World Championships and other competitions. The IPC is committed to enabling Paralympic athletes to achieve sporting excellence and to developing sport opportunities for all persons with a disability from the beginner to elite level. In addition, the IPC aims to promote the Paralympic values, which include courage, determination, inspiration and equality.

Founded on 22 September 1989, the IPC is an international non-profit organization formed and run by 161 National Paralympic Committees (NPCs) from five regions and four disability specific international sports federations (IOSDs). The IPC Headquarters and its management team are located in Bonn, Germany.