Para Sport Partners
Citi is proud to be the founding partner of PARA SPORT, the International Paralympic Committee’s new grassroots-to-high performance program that aims to change the narrative around people with disabilities and provide Para athletes and their member organisations with a platform to drive societal progress.
Diversity and inclusion are key imperatives for Citi, and its support of Para sports and Para athletes gives Citi a powerful platform to help change perceptions of people with disabilities. Being the founding partner of PARA SPORT is the latest step in Citi’s long-standing commitment to Para sports, through various collaborations with the International Paralympic Committee, Move United, over 20 National Paralympic Committees, and 60+ Para athletes over the past 10 years.
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 160 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.
Creating an inclusive environment for all is of the utmost importance to Citi. Disability inclusion enables Citi to deliver with excellence for colleagues, clients and community.
Citi takes an inclusive approach with the goal to support the successful careers for all Citi employees. Projects, programs and initiatives, such as data measurement, tracking self-reported demographic information, employee resource groups and external partnerships, collectively help Citi advance its disability inclusion practices.
To learn more about Citi’s partnerships and efforts in disability inclusion, visit: www.citi.com/parasport
Citi arrived at a powerful insight in conversations with Team Citi Para athletes: you shouldn't stare at a person with a disability. But what if that person was a three-time gold medallist? Or a world-record holder? Would it be OK to stare then? Team Citi Para athletes inspired the “#StareAtGreatness” initiative, an award-winning campaign that highlights the talents and accomplishments of the disability community to help change perceptions of people with disabilities.
It Starts with Sport
To highlight and communicate the PARA SPORT brand narrative, Citi and PARA SPORT launched a new video series called “It Starts with Sport”, featuring leading Para athletes and how they first started their Para sport journey.