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UNIQLO sign three-year wheelchair tennis tour agreement
UNIQLO and the International Tennis Federation (ITF) jointly announced that they have signed a three-year sponsorship agreement for the ITF’s major wheelchair tennis properties. 19 Jun 2014
UNIQLO Global Ambassadors: Novak Djokovic, Shingo Kunieda, Kei Nishikori joined by players: Louise Hunt (l-r): Lauren Jones, Andy Lapthorne, Gordon Reid, Jorgen Andersson, Group Officer, Fast Retailing, and Co-Global Chief Marketing Officer, UNIQLO, Juan Margets, Executive Vice President, International Tennis Federation.
"It is great news for wheelchair tennis that a high profile global brand like UNIQLO has become the title sponsor of the Wheelchair Tennis Tour."
On Thursday (19 June) UNIQLO and the International Tennis Federation (ITF) jointly announced that they have signed a three-year sponsorship agreement for the ITF’s major wheelchair tennis properties. The agreement sees UNIQLO become the title sponsor of the ITF Wheelchair Tennis Tour and Wheelchair Doubles Masters, as well as an international sponsor of the NEC Wheelchair Tennis Masters. The partnership will start on 24 June at the BNP Paribas Open de France wheelchair tournament in Paris.
Commenting on today’s announcement, ITF President Francesco Ricci Bitti, said: “It is great news for wheelchair tennis that a high profile global brand like UNIQLO has become the title sponsor of the Wheelchair Tennis Tour. We have been impressed with UNIQLO’s enthusiasm, creativity and vision, and we believe that they will be an outstanding partner for both the ITF and wheelchair tennis, one of the fastest growing Paralympic sports. We welcome their involvement and look forward to working with UNIQLO over the next three years.”
Fast Retailing Chairman, President & CEO Tadashi Yanai said, “We are extremely pleased to have partnered with the International Tennis Federation as the title sponsor of the Wheelchair Tennis Tour. Shingo Kunieda, Japan’s two-time Paralympic champion and wheelchair world No. 1, six-time Grand Slam champion Novak Djokovic and Japanese No. 1 Kei Nishikori are already UNIQLO Global Brand Ambassadors, and we wish to use the sponsorship of the Wheelchair Tennis Tour to help increase the popularity of the sport worldwide.”
The UNIQLO Wheelchair Tennis Tour comprises over 160 tournaments in more than 40 countries, including wheelchair tennis events at all four Grand Slam tournaments. The UNIQLO Wheelchair Doubles Masters is the ITF’s flagship wheelchair tennis doubles event, and in 2014 will be held in Mission Viejo, California on 5–9 November. First staged in 2000, the season-ending event currently features the world’s top eight men’s pairs, top six women’s pairs and top four quad pairs.