The United States Tennis Association (USTA) announced a joint promotion with 2010 US Open sponsor Stonyfield Farm in which Stonyfield will feature USTA Community Tennis programmes on eight million yogurt lids through early spring. The lids will contain the headline, “Tennis Everyone?” and will offer consumers the chance to vote on how to allocate $100,000 of USTA funds between three community tennis programs including USTA Schools, Tennis in the Parks and Wheelchair/Adaptive Tennis.
Voting for the promotion will end on 30 April, and the USTA will direct $60,000 to the programme that receives the most votes, while the other two programs will receive $20,000 each. Voting can be done at Stonyfield.com.
USTA Wheelchair and adaptive tennis programmes provide access to everyone with a desire to play. The USTA supports wheelchair and adaptive programs nationwide through coaching, equipment and events.
The USTA Schools effort introduces kids to the sport of a lifetime by providing training, support and equipment to schools across the country. This support gives kids the opportunity to learn the game while helping to combat childhood obesity. Every day, while kids are having fun playing tennis, they are also achieving the health and wellness goals of their school.
Tennis in the Parks helps to provide tennis programming and improve tennis facilities in parks throughout the country. The work helps to improve and expand opportunities in communities nationwide for the public to learn and play the lifelong game of tennis. Along with the health and fitness benefits, new courts and expanded programming provide ways for people to come together.