World Para Dance Sport (WPDS) and digital marketing and communications agency Rheindigital have spread the dancing fever throughout the home of the Paralympic Movement in Bonn, Germany, in preparations for the 2019 World Championships from 29 November.
The partnership has enhanced the World Championships’ digital presence locally, gearing up the city for its first major Para sport competition that will welcome 231 athletes from 26 countries.
The Championships also takes place in the home of the International Paralympic Committee (IPC), which has based its headquarters in Bonn since 1999.
In cooperation with the City of Bonn and Aktion Mensch – a German organisation that promotes inclusion – promotional video clips have been displayed on local tram and bus lines, as well as a longer clip shown at Bonn Central Station’s big screen, with almost 10 days until competition kicks off.
Globally, Rheindigital has helped extend the Championships’ reach on WPDS’s social media channels by delivering creative posts on Instagram, Facebook and Twitter. In particular, the communications agency captured the support of social media influencer Evan Ruggiero. The US one-legged tap dancer is well-known as @Lord_pegleg on social media and has 24,000 followers.
Camila Rodrigues, World Para Dance Sport Manager, said: “Rheindigital have been fantastic to work with, not just for the World Championships, but for Para dance sport as a whole.
“As the first major Para sport event in Bonn, we have a big opportunity to show Bonners something incredibly beautiful and amazing through Para dance sport. Rheindigital’s expertise, especially in the German language, has helped us reach untouched territory.
“Rheindigital knows Bonn and the Rheinland area, but has also worked with international clients to develop an effective and efficient digital strategy to best promote the World Championships, and it has been a pleasure to work with such creative, innovative and quick team.”
Stefan Bales, Rheindigital Managing Director, said: “We are very humbled to be part of the Para Dance World Championships in Bonn. Through creating awareness on social media, we hope that people with disability know that they are equally celebrated, seen and accepted. We are grateful that we can encourage you to live your life beyond your limitations!"
The Bonn 2019 World Para Dance Sport Championships run from 29 November – 1 December, and more information including ticket sales are available on the event website.