Judging Panel Evaluates Design Proposals for the Rio 2016 Paralympic Emblem

The Judging Panel that will select the Rio 2016 Paralympic Games emblem kicked off this morning (Tuesday, June 21) its meeting to evaluate the design proposals presented by Brazilian agency Tatil Design de Ideias. The meeting, which aims to choose the emblem that will be the symbol of the event, is expected to wrap up at 6pm.

The Commission is formed by 12 members (see below), selected by the Rio 2016 Organizing Committee for the Olympic and Paralympic Games based on their expertise in brand development and approval or in Olympic and Paralympic Games.

The morning section is slated for explanations on the criteria, the points system and the judging procedure, as well as for presentations on the briefing received by Tatil and the design proposals.

The first judging round will take place before lunch and will be followed in the afternoon by the round when proposals will be assessed on concept, originality, creativity and applicability.

Recognising the breadth of the process that selected Tatil among 139 Brazilian companies to create the Rio 2016 Games logo, the International Paralympic Committee (IPC) decided to assign the same agency to develop the Rio Paralympic Games emblem. Tatil has been given a 100,000-Brazilian-reais-contract to design the logo, develop related manuals and the launch event itself.

The creative process:

The process of developing the Rio 2016 Paralympic emblem started even before the selection of Tatil. In November 2010, IPC promoted a branding workshop for the Organising Committee, sharing its expectations and other information on Paralympic Movement. Once the design agency was chosen, in late April, the Organising Committee launched a careful internal creative process including a series of meetings and briefings attended by Tatil, Paralympic athletes, the three levels of government, the IPC and the Brazilian Paralympic Committee (CPB, in the Brazilian acronym).

The Judging Panel:

- Carlos Arthur Nuzman - President of the Rio 2016 Organizing Committee for the Olympic and Paralympic Games

Born in Rio and with a bachelor degree in Law, Carlos Arthur Nuzman is a former volleyball athlete who competed in the Tokyo 1964 Olympic Games.

As a sports leader, he was responsible for transforming Brazilian volleyball into both Olympic and world champion. As president of the Brazilian Olympic Committee, he headed the Rio 2007 Pan American and Parapan American Games and led Rio’s successful bid to host the 2016 Olympic and Paralympic Games.

He is currently a member of the International Olympic Committee, president of the Brazilian Olympic Committee and the South American Sports Organisation (ODESUR), and vice-president of the Pan American Sports Organization (PASO).

- Leonardo Gryner - Chief Executive Officer of the Rio 2016 Organizing Committee for the Olympic and Paralympic Games

Leonardo Gryner worked as the Communications and Marketing director for the Rio 2016 Bid Committee and performed the same role for the Brazilian Olympic Committee, from 1995 to 2010, and for the Rio 2007 Pan American and Parapan American Games.

Prior to this he worked as a TV producer (1976 to 1982), Sports director (1983 to 1990), Sports Marketing director (1991) and was responsible for acquiring rights to sports events (1985 to 1991) at TV Globo.

He has served as a Marketing Consultant for the International Volleyball Federation (1992 to 1994) and various National Federations and football clubs in Brazil. He was the producer of the 1994 FIFA World Cup official film.

- Maggie Sanchez - Chief Commercial Officer of the Rio 2016 Organizing Committee for the Olympic and Paralympic Games

Maggie became Chief Commercial Officer of the Rio 2016 Olympic and Paralympic Organising Committee in 2010.

Maggie is responsible for leading the Rio 2016 Olympics and Paralympics Organising Committee team to deliver all commercial and marketing plans. She is in charge of raising $2.8B USD from all forms of revenue generation including domestic sponsorship, ticket marketing, licensing, merchandising and agreeing with the International Olympic Committee Rio 2016’s share of worldwide broadcast rights and the share of the worldwide TOP sponsorship program.

Maggie also leads the marketing and branding efforts including partner client services, Look of the Games, media partner relationships, advertising and brand protection.

Prior to joining the Rio 2016 Olympics and Paralympics Organising Committee, Maggie brings significant experience working for major corporations like Microsoft and, more recently Vodafone, creating and marketing new products and services that generate substantial revenue. She has a BA in Economics and International Studies from Macalester College (Minnesota, USA) and MBA from Harvard Business School (Massachusetts, USA).

- Beth Lula - Brands General Manager of the Rio 2016 Organizing Committee for the Olympic and Paralympic Games

Beth Lula has previously worked as Communications and Marketing manager at the Brazilian Olympic Committee. She was responsible for the entire promotional and branding strategy for the Brazil 2002 South American Games, the Rio 2007 Pan American and Parapan American Games, the Brazilian Olympic Delegation (Team Brazil), Rio’s bid campaign to host the 2016 Olympic and Paralympic Games and participated in various other initiatives run by the governing body at domestic and international events.

She has 17 years of professional experience in the field of ommunications and marketing, managing sponsorship projects, relationship marketing, promotional and advertising campaigns, sales, the development of visual identities, merchandising, internal communications, digital communications and institutional events, particularly in the areas of culture and sports.

- Andrew Parsons - President of the Brazilian Paralympic Committee

Andrew Parsons joined the Brazilian Paralympic Committee as a press officer in 1997. In 2001, at the age of just 24, he was appointed the organisation’s secretary general. In the following year he was also appointed the secretary general of the Americas Paralympic Committee (APC). In 2005, he was elected president of the APC and in November 2006, he was elected president the International Paralympic Committee (IPC) Regional Council. In 2009, at the age of 32, 12 of them dedicated to the Paralympic Movement, he was elected president of the Brazilian Paralympic Committee and in the same year he was elected a member of the International Paralympic Committee’s Executive Committee. In 2010, he became a member of the Executive Council of the Rio 2016 Olympic and Paralympic Games Organising Committee and president of the IPC’s Paralympic Games Committee.

- Carolin Baird - Brand & Creative Services Manager of the International Paralympic Committee

Carolin Baird has worked in Communications and Marketing at the IPC in Bonn since early 2008, taking over the role of the Brand & Creative Services manager in May 2010. She is responsible for advancing and helping to protect the IPC brand. In addition to overseeing the IPC corporate design, Carolin advises OCOGS and other organising committees on all brand-related issues.

Carolin holds a Master of Sport Science from the German Sport University in Cologne and has over six years of experience in graphic design and marketing. Before joining the IPC, she worked as a graphic designer at the Institute of Training Science and Sport Informatics at the German Sport University.

- Ney Valle - Design Manager of the Rio 2016 Organizing Committee for the Olympic and Paralympic Games

Leading Dupla Design’s team alongside his partner Claudia Gamboa, Ney was responsible for the Rio 2007 Pan American and Parapan American Games Logo Program.

He also coordinated the design work for Rio’s successful campaign to host the Olympic and Paralympic Games.

Ney has more than 20 years of experience, covering both arts, particularly painting, and advertising. He worked as a director and managed client relationships until 1991, when he founded Dupla Design, a branding and design agency that has won a number of awards and published work in Brazil and various other countries.

- Theodora Mantzaris - Brand Strategist and Founder of the Branding consultancy Theodora Mantzaris & Company, based in Athens, Greece

Theodora created and revitalised some of the most recognisable brands in the world. She worked in London for 10 years as a Design director in the most renowned consultancies in the field. She entered the Olympic world in 1999, when she participated in the international competition to create the emblem for the Athens 2004 Olympic Games. She produced the winning design and was subsequently hired by the Organising Committee as director of Design for the Games. The International Olympic Committee used the words “Olympic excellence” to describe her work on the Look of the Games.

Her experience is unique in the Olympic Games branding world as she created, designed and implemented the Athens 2004 Olympic and Paralympic branding projects, consulted for five years the Beijing 2008 and the Vancouver 2010 Organising Committees, as well as participated in the judging committees to select the mascot for Turin 2006, the emblem, mascot and torch for Beijing 2008, and the emblems for the Vancouver 2010 and Rio 2016 Olympic Games.

- Ricardo Leite - Designer and Partner-Creative Director at Crama Design Estrategico

Born in Rio de Janeiro, Ricardo Leite is a designer and partner-creative director at Crama Design Estratégico, one of the largest design agencies in Brazil. He has also been a professor at UniverCidade, a Rio de Janeiro private university, since 1994. He was a regional coordinator for the Brazilian Association of Graphic Designers (ADG) from 2002 to 2006 and a member of the council at the Brazilian Design Companies Association (ABEDESIGN) between 2007 and 2009, and is serving again on ABEDESIGN’s council for the 2011-2013 period. Since 2009 he has been a member of the Advisory Group at the Rio de Janeiro State Government’s Economic Development, Energy, Industry and Services Secretariat. Many of his projects have featured in Brazilian and international books and publications; he has participated in various events in Brazil and abroad, and he has received a number of domestic and international awards over the course of his over 30-year career. He is the author of books about design, notably Ver é Compreender: o design como ferramenta estratégica de negócio, which won the 2004 Jabuti Award for the best Brazilian book in the Architecture and Urbanism, Photography, Communication and Art category.

- Sarah Castro - Social Communication Advisor of the Ministry of Sports

Working for the Federal Government, Sarah Castro was a consultant in Communication and Culture for planning and monitoring projects of the XV Pan American and Parapan American Games 2007. She coordinated the Rio 2007 Torch Relay and participated in the coordination of actions to promote the Rio de Janeiro bid to host the 2016 Olympic and Paralympic Games, developing the government's communication and cultural programs for the Bid Dossier.

Sarah Castro has 14 years of experience in communications working as a project advisor on integrated communication and sponsors services, planning and organising events with emphasis on communication strategies.

- Marcos Godinho - Special Advisor to the Rio de Janeiro State Government’s Social Communication Undersecretariat

Marco Godinho, 45, majored in Mechanical Engineering from the Catholic University of Petropolis, has business management experience at private companies in the oil and gas industry. Since 2007 he is responsible for the administrative and financial management of Rio de Janeiro State Government’s Social Communication as a special advisor for Communications, and is directly responsible for the budget to institutional advertising campaigns and for the commercial relationship with the media, advertising agencies and suppliers in Brazil and abroad.

- Marcela Muller - Social Communication Coordinator at the Rio de Janeiro City Government

After graduating in Social Communications from PUC-RJ, Marcella Muller began her career as assistant director on various feature films, working for directors like Tizuca Yamasaki and Helvécio Ratton. She has worked as an assistant to advertising and TV directors for clients like Coca-Cola, Telemar, Unilever and TV Globo, among others. She has worked as an executive producer for advertising films at TVZERO.

About the Rio 2016 Organising Committee:

The Rio 2016 Organizing Committee is a private not for profit sports organisation, established by Brazilian Olympic Confederations, the Brazilian Olympic Committee and the Brazilian Paralympic Committee. Its mission is to promote, organise and deliver Rio 2016 Olympic and Paralympic Games, in accordance with the guidelines laid out by the Host City Contract, the International Olympic Committee, the International Paralympic Committee, the World Anti-doping Agency, and under provisions of the Brazilian Law, the Olympic Charter and the IPC Handbook.

About the Rio 2016 Paralympic Games:

The Rio 2016 Paralympic Games will be held from September 7 to 18, with 4,200 athletes from more than 150 countries expected to compete. With the addition of paratriathlon and paracanoe from 2016, the Paralympic Games programme has grown to 22 sports. More than 70 broadcasters are expected to show the Games to a worldwide audience. The Beijing 2008 Paralympic Games saw broadcasting time increase by 200 percent compared to Athens 2004 and was watched by a cumulated audience of 3.8 billion. Around 5,500 journalists and two million spectators are expected to follow the event that also involves more than 30,000 volunteers.