Panasonic extends sponsorship agreement with Dias

Brazil’s most decorated Paralympic athlete has renewed his sponsorship deal with Panasonic until Tokyo 2020. 26 Apr 2017
A swimmer with limb impairments starts his race

Brazil's most decorated Paralympian Daniel Dias won the men's title at the inaugural World Series

ⒸAlexandre Urch/MPIX/CPB
By Panasonic

Panasonic do Brasil Limitada (Panasonic Brazil) has renewed its sponsorship deal with multiple Paralympic swimming champion Daniel Dias until the Tokyo 2020 Paralympic Games.

Brazil’s most decorated Paralympian shined at his home Games in Rio last year, claiming four golds, three silvers and one bronze to bring his medal total to 24.

Panasonic has been supporting Dias since 2015, when the Official Worldwide Partner for both the Olympic and Paralympic Movements assessed the swimmer’s history, path and goals.

The company found that his principles matched Panasonic’s core values and the Seven Principles in Panasonic's Business Philosophy: Contribution to Society, Fairness and Honesty, Cooperation and Team Spirit, Untiring Effort for Improvement, Courtesy and Humility, Adaptability and Gratitude.

In 2014, Panasonic signed an agreement with the International Paralympic Committee to be the Official Worldwide Partner for the Paralympic Games through to Tokyo 2020.

“Investing in sports and athletes is one way to remain faithful to the principle of 'Contribution to Society',” said Renata Assis, General Communication Manager at Panasonic Brazil.

In 2009, Dias received the Laureus World Sports Award, recognising the most remarkable men and women in the world of sport each year, as the best Paralympic athlete of 2008. Dias went on to receive this award two more times, in 2013 and 2016.

Full story is available online.