Tokyo 2020: Samsung Paralympic Vloggers competition launched
Paralympians invited to provide the world with exclusive behind-the-scenes content 04 May 2021
Samsung Paralympic Vloggers captured exciting behind the scenes images five years ago in Rio
The International Paralympic Committee (IPC) and Worldwide Paralympic Partner Samsung are launching today (4 May) an online competition to select four vloggers to share unique stories of breaking barriers at Tokyo 2020.
The competition is open to all athletes heading to the Tokyo 2020 Paralympic Games, as well as National Paralympic Committee (NPC) Team Officials.
Between now and 24 May, entrants are invited to create and post a video entry up to 60-seconds long (and a maximum of 50mb) through this link or their own social media channels, by tagging Paralympics and using the hashtag #Tokyo2020. Submissions can either be in English or their native language, and must show something unique and engaging about their life and provide an idea of how they would create vlog content during Games-time.
Vloggers are encouraged to embody Samsung’s key campaign message of Together For One World as they prepare to show the world the astonishing feats and performances that the Paralympic Games delivers.
A panel of experts from Samsung and the IPC will then analyse entries to determine the four successful vloggers who will be selected to be part of the campaign.
In total, the Tokyo 2020 Samsung Paralympic Vloggers team will involve 18 members. As well as the four vloggers selected from the competition, 11 athletes chosen by Samsung and the IPC, and three pre-selected Paralympic Games supporters will produce content for their own channels.
Originally started at London 2012, Samsung Paralympic Vloggers has captured the Games experiences of several world-leading athlete over the last four editions of the Paralympics. This has included US wheelchair racer Tatyana McFadden, Brazilian swimming legend Daniel Dias and 2016 Refugee Team athlete Ibrahim al Hussein.
Craig Spence, the IPC’s Chief Brand and Communications Officer, said: “Tokyo 2020 will mark the fifth edition of the Samsung Paralympic Vloggers project where athletes provide exclusive behind the scenes video blogs from the Paralympic Games.
“This unique initiative provides a fantastic insight into the daily lives and experiences of Paralympians attending one of the world’s biggest sport events. We are greatly excited to see how creative athletes will be in producing content for this competition and during the Games themselves. The content for Tokyo 2020 in particular will be unique as athletes adapt to taking part in a first Paralympic Games during a pandemic.”
The 2018 instalment of the Samsung Paralympic Vloggers initiative was the biggest yet, with almost five million views across social media, as well as coverage from broadcasters and within stadiums. And the series is only set to get bigger in Tokyo.
All content created in Tokyo will be uploaded to the IPC’s YouTube Channel, the IPC website and the respective vloggers’ social media accounts throughout the Paralympic Games, between 24 August and 5 September 2021.
Greg Polychronidis, who was a part of the first Samsung Paralympic Vloggers campaign at London 2012, recalls: “It (was) great, because I had the opportunity to share the magical world of the Paralympic Games with all of our followers. Magnificent scenes from the venues as well as incomparable moments from the Paralympic Village could be shared around the world because of the Samsung Paralympic Vloggers campaign, and I am really proud because I've been a part of it!”
To submit your entries, please visit: https://woobox.com/d2hrtc or enter on social media by tagging in Paralympics and using the hashtag #Tokyo2020. The deadline for athletes to submit their entries is 24 May.