#FillTheSeats Get Brazilian Kids to the Paralympics
The International Paralympic Committee (IPC), the Rio 2016 Organising Committee and the Agitos Foundation, the IPC’s development arm, gave their full support on Tuesday (27 August) to a global fundraising campaign with an invitation to the world to fund 10,000 Brazilian youngsters to attend next month’s Paralympics. Launched last Tuesday (23 August) by Greg Nugent, former London 2012 Marketing Director, and co-founder of Inc. London and followed by US Paralympians Tatyana and Hannah McFadden, the #FillTheSeats campaign originally aimed to raise USD 15,000 to send 500 youngsters to the Games. However, after raising over USD 20,000 in just one week, the IPC and Rio 2016 have asked that the campaign stay open so that more tickets can be donated to local Brazilians as a gift from the world. The IPC and Rio 2016 have confirmed that up to 10,000 tickets can be purchased by the campaign at price of USD 30 each to include transport, food and unforgettable sport. All funds are being donated to the Paralympic Movement’s global governing body and the Agitos Foundation. The money raised will pay for Brazilian children and people with an impairment to attend the Rio 2016 Paralympic Games which open on 7 September.