The Organising Committee of the 2022 Olympic and Paralympic Winter Games (Beijing 2022) have announced their latest Official Partner.
Chinese company Anta will be the official supplier of sports apparel for Beijing 2022, having partnered the Chinese Olympic team for the last two Olympic cycles.
As the Official Sports Apparel Partner for Beijing 2022, Anta will provide the Olympic and Paralympic Winter Games Beijing 2022 and Chinese athletes with sportswear containing typical Chinese elements to showcase China’s national image.
Anta is the fourth largest sports product company in the world, and has established close cooperation with several Chinese national winter sports teams.
Beijing 2022 kicked off it’s Marketing Programme in February this year.
In July and August, Beijing 2022 announced domestic partnerships with the Bank of China, Air China and Yili Group as the Official Commercial Banking Partner, the Official Passenger Air Transportation Services Partner and the Official Dairy Products Partner, respectively.