"The Olympic and Paralympic Winter Games Beijing 2022 will be a milestone event in China’s history."
The Bank of China (BOC) has become the first Official Partner of the Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (Beijing 2022).
Cai Qi, Secretary of the CPC Beijing Municipal Committee and President of Beijing 2022, Chen Ji’ning, Acting Mayor of Beijing and Executive President of Beijing 2022, Zhang Haidi, Chairperson of the China Disabled Person’s Federation, and Executive president of Beijing 2022 and Tian Guoli, Chairman of the BOC Board of Directors attended the signing ceremony in the BOC’s headquarters in Beijing.
Zhang Jiandong, Vice Mayor of Beijing and Vice Executive President of Beijing 2022 and Chen Siqing, Governor of the BOC, signed the partnership document.
BOC is the first Official Partner for Beijing 2022 after the Organising Committee launched its marketing programme.
“The Olympic and Paralympic Winter Games Beijing 2022 will be a milestone event in China’s history, and is of far-reaching significance to exhibiting China’s image, promoting the country’s development and upgrading the national spirit,” said Chen Ji’ning.
Chinese President Xi Jinping has said on many occasions that China will host a “fantastic, extraordinary and excellent” Olympic Winter Games in a “green, sharing, open and clean” manner, Chen says.
The marketing programme guarantees the success of Beijing 2022. It offers a broad stage for enterprises to promote their brands and sharpen their competitive edge, he says.
“Since the marketing programme was launched in February this year, Beijing 2022 has been seeking an official banking partner based upon openness, fairness and justness. The BOC beats other competitors and becomes our first Official Partner,” added Chen.
The BOC is the only bank in China that has operated for over a century. With branches covering China’s mainland and 51 countries and regions, it has the most extensive global presence among all the Chinese banks.
Beijing will be the only city to host Summer and Winter editions of the Olympic and Paralympic Games.