“The team has extensive experience of undertaking major Strategic Reviews and are leaders in their field. We look forward to working together to help shape the future direction of the Paralympic Games”.
The International Paralympic Committee (IPC) has appointed pmplegacy to undertake a comprehensive and independent
Strategic Review of the Paralympic Games.
The London 2012 Paralympic Games were widely considered to be the greatest Paralympic Games ever, achieving mass-market appeal and record ticket sales. Building upon this success, the objective of the Review is to provide guidance on the future strategic direction and positioning of the Games, in order to further enhance the Games brand, reputation and success, as well as maximise their appeal and commercial attractiveness.
The Strategic Review process will include stakeholder consultation to inform a clear understanding of the Games key differentiators, strengths, challenges and opportunities. It will consider overall Games strategy; brand and positioning; sports programme; operations; experience; commercial positioning; impact and legacy; as well as awareness and media coverage.
A broad stakeholder consultation process will start at the IPC Athletics World Championships in Lyon, France (19-28 July) and continue through to the IPC General Assembly in Athens, Greece, to ensure engagement with stakeholders from across the Paralympic family. An online forum will also be established (details of which will be published on the IPC and pmplegacy websites) to promote wider industry and public engagement in the Review process. The Strategic Review findings will then
be reported to the IPC Governing Board in June 2014 and will be made public soon afterwards.
“We are delighted to be working with pmplegacy” said Xavier Gonzalez, International Paralympic Committee Chief Executive Officer. “The team has extensive experience of undertaking major Strategic Reviews and are leaders in their field. We look forward to working together to help shape the future direction of the Paralympic Games”.
Helen Rowbotham, pmplegacy Project Director, said: “We are very pleased to be working with the IPC on this important Strategic Review at what is a critical time in the development of the Paralympic Games. We look forward to engaging with the varied stakeholders and helping to inform future Games development”.