Rio 2016 begins mascot creation process

The Rio 2016 Organising Committee held a briefing with 15 potential companies who could design their Games mascots. 29 Jan 2013

Artists representing Rio 2016 peforming during the closing ceremony of the London 2012 Paralympic Games.

ⒸGetty Images

By IPC

“The mascots mark the Games’ history.”

The Rio 2016 Organising Committee held a briefing on Monday (28 January) with 15 potential companies who could create the mascots for the 2016 Olympic and Paralympic Games.

The Committee presented an overview of the Olympic and Paralympic Movements, as well as the essence of the Rio 2016 Games emblems, the Games mascots’ roles and the creative briefing’s technical details.

“The mascots mark the Games’ history,” Rio 2016 President Carlos Arthur Nuzman said. “They are responsible for the emotional connection between the Games and the population.”

The Paralympic Movement’s values were presented by IPC Governing Board member and Brazilian Paralympic Committee President Andrew Parsons.

“Anybody capable of transmitting the sense of overcoming one´s limits through the mascot, will have achieved the goal,” Parsons said.

Following the briefing, the selected companies will develop their proposals together with the Organising Committee for adjustments and sharpening. Then, the best companies will be selected for the next phase, in which the mascot proposals will be evaluated by research.

The winner will eventually be selected unanimously and will received a prize of R $50,000 for the creation of the Olympic and Paralympic mascots.

Here are the companies that were selected to take part in the Rio 2016 Games mascot briefing:

Alê Abreu Produções Ltda.; Bertoni Serviços de Programação Visual Ltda. ME; Birdo Filmes em Animação Ltda.; Borogodó Design Ltda.; Cinema Animadores Ltda.; DDB Brasil Publicidade Ltda.; Labareda Design Ltda.; Loucomov Animação e Computação Gráfica Ltda. ME; LW Comunicação e Produção Ltda.; Marcella Tamayo dos Santos ME; Mono Entretenimento Ltda.; Neogama BBH Publicidade S.A.; PG Produções de Cinema, Vídeo e TV Ltda.; Split Studio Produções Audiovisuais Ltda.; VSRM Artes Gráficas Ltda.