Comcast extends Team USA partnership, forms founding partnership with LA28

To highlight diversity, equity and inclusion efforts with commitment to lasting social impact 16 Mar 2021
USA Mixed Relay Team
Comcast will champion the Paralympic Movement as Los Angeles ahead of the LA28 Games
ⒸGetty Images
By LA28

Global media and technology company Comcast has extended its partnership with Team USA through 2028 and unveiled a founding partnership with the LA28 Olympic and Paralympic Games. 
As Founding Partner of the LA28 Olympic and Paralympic Games, Comcast will work with LA28 over the next several years to drive lasting social change and build a more equitable and inclusive society, including by championing the Paralympic Movement as Los Angeles prepares for its first-ever Paralympic Games. These efforts will support LA28’s Diversity, Equity and Inclusion Collective, raising awareness for underrepresented communities.  

Brian L. Roberts, Chairman and CEO of Comcast Corporation, said: “Supporting Team USA is one of our greatest honours, and we are proud to extend this special partnership and begin the exciting journey toward the LA28 Games. Every Games year, our company comes together to share the extraordinary moments and stories of the world’s best athletes and celebrate their hope and resiliency. It is truly a privilege to be able to bring that inspiration home to America for years to come, and we’re looking forward to doing just that this summer in Tokyo.”

Under the new agreement, Comcast brands, including Xfinity and Comcast Business, will continue as the official communications services provider to consumers and businesses. This will include internet, video distribution, wireless and electronic home security for Team USA for Beijing 2022, Paris 2024, Milan Cortina 2026 and Los Angeles 2028. Comcast has been an Official Partner of Team USA since 2017.
This partnership builds on Comcast NBCUniversal’s long-standing commitment to the Games. For decades, NBC has been home to the incredible stories and inspiration of the Olympic and Paralympic Games for millions of Americans, a legacy that Comcast embraced when it acquired NBCUniversal in 2011, immediately securing the US broadcasting rights from the International Olympic Committee, which now extend through 2032. 

Casey Wasserman, LA28 Chairperson, said: “Our journey to the LA28 Olympic and Paralympic Games is fueled by limitless possibility. As we look to inspire and connect with the next generation of fans across Los Angeles and around the world, we will share thousands of stories of sport, creativity and inclusion. Comcast is the perfect partner to bring those stories to life and we look forward to working together over the next eight years to create real, sustainable, positive change in our communities.”