Delta and LA28 unveil co-created emblem for first-ever partner integration

Integrated emblem is the first in Olympic and Paralympic Movement history 30 Sep 2022
Emblems of the LA28 Olympic and Paralympic Games integrated with the logos of Delta Air Lines
The integrated emblem showcases the partnership and shared values between Delta and LA28.
By LA28

Delta Air Lines and the LA28 Olympic and Paralympic Games has introduced a co-created emblem featuring Delta’s “A,” further cementing Delta’s commitment to the Olympic and Paralympic movement in LA.

The LA28 integrated emblem represents the next phase of Delta and LA28’s partnership, which began in 2020 when Delta launched its eight-year commitment to the LA28 Olympic and Paralympic Games as the inaugural Founding Partner.

The reveal of the integrated emblem is the first in Olympic and Paralympic Movement history and brings Delta further into the fold of the LA28 Games in an innovative and exciting way.

“With a shared vision for Los Angeles’ future, this emblem embodies our partnership with LA28 and the journey we will be on together over the next six years leading into the LA28 Olympic and Paralympic Games,” said Emmakate Young, Managing Director – Brand Marketing, Sponsorships & Olympics/Paralympics.

“These efforts are anchored by our joint values of connecting people to their dreams and inspiring a better future. Today is just the beginning for what we will continue to accomplish together.” 

Showcasing partnership and shared values

The LA28 emblem honours creativity, diversity, self-expression and inclusion. The ever-changing “A” is a reminder of the infinite stories of individuality and possibilities that comprise the city of LA and the LA28 Games.

The Delta X LA28 integrated emblem features the airline’s bold, dynamic and notable widget in two forms as the “A”, showcasing the proud partnership and shared values between the two brands. The two designed emblems are separately accompanied by the Olympic rings and the three Agitos of the Paralympic Games. 

“The integrated emblem is a new model of commercial integration into the Olympic and Paralympic Movement,” said Dave Mingey, Senior Vice President and Head of Partnership Management and Activation for U.S. Olympic and Paralympic Properties. “Partners are critical to the LA28 Games, and we’re excited to have Delta creating and storytelling with us.”

As the inaugural Founding Partner, Delta will dedicate support to numerous LA28 initiatives on the road to 2028. In addition to serving as the inaugural Founding Partner of LA28, Delta is also the official airline of Team USA for Paris 2024, Milan Cortina 2026 and Los Angeles 2028 Games, proudly carrying the athletes of Team USA to each of these games.

The LA28 Paralympic Games will be held from 15 to 27 August 2028, following the Olympic Games, which will take place between 14 and 30 July 2028.