Hannah Cockroft launches sports management company04.11.2014
Great British Paralympic champion Cockroft was inspired by poor dealings in the past to launch her own business venture.
Great Britain’s Paralympic and world champion wheelchair racer Hannah Cockroft has launched her own sports management company.
Determined by poor dealings with managers and agents in the past, Cockroft has launched her company 17 Sports Management Limited.
The name is derived from the optimum speed of 17mph (27.35km/h) that a wheelchair racer can achieve.
“There are some good management companies out there, but there are also many that are not so reputable,” Cockroft told the Yorkshire Post.
“I want to be able to help fellow sports people avoid the pitfalls and traps that I fell into. I want them to benefit from my unfortunate experiences.
“The team at 17 have extensive business experience and I know that our clients will benefit from this along with my understanding of competing at the highest level,” Cockroft added.
The company aims to put the interests of the athlete first, taking away outside pressures to allow the client to train and compete at the highest level.
She is joined in this venture by Ian Byers, who has over 12 years’ experience as a Managing Director of a major company and somebody who has supported the likes of Cockroft and Great Britain’s Olympic gold medallist sprinter Marlon Devonish throughout their careers.
Also joining the company is Boo Matthews, who has a wealth of experience in marketing and public relations.
Cockroft is also the world record holder in the T34 across 100m, 200m, 400m and 800m.
For more information on her company, visit the 17 Sports Management website.