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Lenovo Sponsors WADA Athlete Outreach Activities in Beijing
In an exciting first step to involve corporate support in raising awareness and promoting clean sport, the World Anti-Doping Agency (WADA) recently announced its first sponsorship arrangement with Lenovo. 30 Jul 2008
"Lenovo's involvement is a natural fit and this partnership is a great step in taking our message further"
Lenovo is the exclusive computing equipment supplier for the Beijing 2008 Olympic and Paralympic Games. During the 2008 Games, Lenovo will provide USB keys (2GB) and lanyards to WADA, which will be uploaded with educational materials about anti-doping and engraved with Play True. Athletes, coaches and officials who visit WADA's Centre in the Athlete Village and play the Doping Quiz will receive the USB key as a prize for their efforts.
"Lenovo's support enables us to deliver important anti-doping information directly to athletes in an effective and innovative way. Lenovo's involvement is a natural fit and this partnership is a great step in taking our message further", said WADA Director General David Howman.
WADA's Athlete Outreach Programme will run during both the Beijing 2008 Olympic and Paralympic Games.
For more information, please visit the official website of WADA at www.wada-ama.org.