Tokyo 2020
Paralympic Games
24 August - 5 September 2021

IPC to stage media and marketing summit in Madrid

Allianz, BP and Toyota among those to speak at event 05 Sep 2018
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Official logo of the International Paralympic Committee.

By IPC

“By bringing together many stakeholders from inside and outside the Paralympic Movement, we hope to generate ideas that will help maximise awareness and impact in the years leading up to the Tokyo 2020 Paralympic Games.”

More than 100 people are set to attend a day-long International Paralympic Committee (IPC) Media and Marketing summit in Madrid, Spain, on Thursday (6 September).

Hosted at the headquarters of Olympic Broadcasting Services (OBS), the summit will bring together representatives of IPC commercial partners, broadcasters, social media organisations and IPC members including National Paralympic Committees (NPCs) and International Federations.

Craig Spence, the IPC’s Chief Marketing and Communications Officer, said: “The aim of the day-long summit is to share examples of best practice from within the Paralympic Movement and discuss areas for potential collaboration in the years ahead.

“By bringing together many stakeholders from inside and outside the Paralympic Movement, we hope to generate ideas that will help maximise awareness and impact in the years leading up to the Tokyo 2020 Paralympic Games.”

During the morning session, there will be presentations and a panel discussion on the success of the PyeongChang 2018 Paralympic Winter Games. Several NPCs will share with the audience the strategies they employed to maximise the Games in their territories.

A session on best practice engagement and future engagement between commercial partners and NPCs will then follow with representatives from Allianz, BP and Toyota.

The afternoon session will be dedicated to the future, the impact of the new IOC-IPC Agreement and looking ahead to the Tokyo 2020 Paralympic Games.

Nielsen Sports will talk about market trends, Now This will highlight what benefits it can bring to the Paralympic Movement through its partnership, and there will be a discussion on how to take full advantage of the Paralympic brand and values.

The day will conclude with a question and answer session with Saatchi & Saatchi’s John Lisko, a man who has been heavily involved in Toyota’s Start Your Impossible campaign. As a relative newcomer to the Paralympic Movement before his involvement with Toyota, Lisko will talk about how he believes the Paralympic Movement can take full advantages of the sporting and marketing landscape in the lead-up to, during and after the Tokyo 2020 Paralympics.