2012 Aussie Paralympic Team Chooses 2XU

23 Mar 2011 By IPC

Leading international sportswear brand 2XU will outfit the Australian Paralympic Team for the London 2012 Paralympic Games, thanks to a two year agreement signed with the Australian Paralympic Committee (APC).

The APC has enlisted the sportswear giant to supply Australia’s Paralympians with all casual, technical and compression gear at both the London Games and the APC’s pre-Games staging camp in Cardiff.

APC Chief Executive Jason Hellwig is excited by what 2XU can offer Australia’s Paralympians at what is expected to be the most competitive Paralympics ever.

“2XU is a leading sports brand and Australia is one of the world’s leading Paralympic nations, so this partnership was a natural fit for us,” Hellwig said.

“The APC will be sending Australia’s largest team yet to an away Games and it is important we source uniforms of the highest quality gear to provide the best chance for success at the highest level.”

“I am confident 2XU will deliver garments that will allow Australia’s athletes to reach their potential.”

The partnership will see 2XU produce more than 4600 pieces of clothing exclusively for the 2012 Australian Paralympic Team.

Aidan Clarke, 2XU Sales and Marketing Director, said 2XU was proud to produce clothing for the Australian Paralympic Team.

“As a premium Australian high performance sports brand, formal alliance and support of this Team fits superbly with our company ethos of equipping athletes with the finest technologies and materials in the world in order that they can realise, and surpass, their best possible performances,” said Clarke.

“In 2XU, the 2012 Australian Paralympians are set to train, race and recover in the form they should – with comfort, confidence and class too. When stepping into a 2XU garment, we like to think the wearer dons a performance enhancing second skin; whether that’s a psychological or physiological advantage, it’s one all Australian athletes deserve.”

At the 2008 Beijing Paralympic Games, Australia finished fifth on the medal tally with 23 gold, 29 silver and 27 bronze medals. With athletes such as wheelchair racer Kurt Fearnley, swimmer Matthew Cowdrey, and strong teams in both men’s and women’s wheelchair basketball and wheelchair rugby all vying for gold, Australia will be a strong contender for a top five finish in London.

“The APC investment into preparing the Australian Paralympic Team has never been greater. We continue to work closely with each sport’s national federation to ensure Australia’s Paralympic athletes are afforded every opportunity to excel at the top level. 2XU will play a significant part in this,” said Hellwig.