Russia’s largest airline, Aeroflot, has been given General Partner status for the Sochi 2014 Olympic and Paralympic Games in the Sochi 2014 Passenger Air Transportation Services category.
With the announcement by the Sochi 2014 Organizing Committee, Aeroflot will assume the partnership to support the Games in Sochi, which will ensure maximum efficiency in co-operation during preparations of the event. The memorandum of understanding was signed between Aeroflot Director General Vitaly Savelyev and Sochi 2014 President and CEO Dmitry Chernyshenko at MAKS-2009, the international aviation and space industry show last week outside Moscow.
The status of General Partner gives Aeroflot exclusive rights to use the symbols of the Sochi 2014 Paralympic Winter Games as well as symbols of the National Paralympic Committees in the territory of Russia. Aeroflot is planning to fully capitalize on the partnership benefits through its marketing and advertising initiatives aimed at strengthening its image and developing its air transportation network. As part of its partnership programme, Aeroflot will increase the number of regular flights bound for Sochi, and launch new direct flights from Sochi to parts of Europe.
Air transportation regular and charter services will be a part of Aeroflot’s future sponsorship investment. Aeroflot’s services include air transportation services for the Paralympic teams and also for official delegations in the period from 2009 until 2016. As soon as in February 2010, the Russian representative delegation will be flying with Aeroflot to attend the Vancouver 2010 Olympic Games.
For more information about the Sochi 2014 Paralympic Winter Games, please visit www.sochi2014.com.