The “Clean Sea for Clean City” environmental initiative has concluded in 2014 Paralympic Winter Games host city Sochi this week. The event was organized by the Sochi City Administration, Sochi 2014 Organizing Committee, and The Coca-Cola Company.
The event was dedicated to the World Black Sea Day and the World Clean-Up Day. Within the initiative an educational ECO-town was set up on Sochi’s central square. Schoolchildren, students and Sochi 2014 Volunteers all took-part in the eco-activities.
The event also saw an educational roundtable, dedicated to raising environmental awareness and culture. Nikolay Drozdov, Moscow State University professor and famous TV presenter as well as representatives of the Sochi City Administration, civic environmental organizations and business community all participated.
The “Black Sea Box” education project was presented to the participants in the form of teaching materials prepared as a result of cooperation with the Black Sea Economic Cooperation (BSEC), World Wildlife Fund – Turkey (WWF-Turkey), United Nations Development Programme (UNDP) and The Coca-Cola Company. “The Black Sea Box’ is set to be introduced to classrooms across Russia and incorporated into various educational subjects at primary and secondary school level.
The World Black Sea Day and the World Clean-Up Day were joined by 16 Sochi 2014 Volunteer centres in 12 Russian cities. More than 3,500 volunteers across the country undertook clean-ups as well as a number of creative and social projects.