BPA signs Sainsbury's as partner through Rio 2016

After the success of the London 2012 Games, Sainsbury’s will now serve as a partner of the British team through the end of 2016. 14 Sep 2012
Great Britain parade

Great Britain's Olympic and Paralympic teams parade through London following the 2012 Games.

ⒸGetty Images

"The impact on our business of our London 2012 Paralympic sponsorship has been profound – from colleague engagement through to customers at the till point."