The Canadian Paralympic Committee and Fasken Martineau have announced a new partnership that will see the law firm support the organisation through to 2018 as its official legal partner.
Fasken Martineau is a leading international business law and litigation firm with six offices across Canada. Highlights of the partnership include legal services and expertise, as well as a fundraising component involving Fasken Martineau offices in Toronto, Montreal, Calgary, Vancouver, Ottawa and Quebec City. The sponsorship is part of Fasken Martineau's commitment to investing in communities across Canada through participating in charitable activities, serving on boards and committees and fundraising for charities.
"This is a significant relationship for Fasken Martineau and we are proud to get behind the Canadian Paralympic Movement and to support the Canadian Paralympic Committee in a meaningful way through legal services and fundraising activities. Their values align very closely with our values of excellence, diversity and inclusion," said Peter Feldberg, Managing Partner of Fasken Martineau. "We look forward to supporting the athletes as they prepare for the Toronto 2015 Parapan American Games this summer, the Paralympic Games in Rio in 2016 and the Paralympic Winter Games in PyeongChang in 2018."
"Through this partnership with Fasken Martineau, the power of the Paralympic brand has the potential to be even further showcased across corporate Canada," said Gaétan Tardif, President of the Canadian Paralympic Committee. "We are delighted to welcome Fasken Martineau to the team and look forward to working together to continue to grow the Canadian Paralympic Movement."
Along with the legal services, this new partnership has the exciting potential to raise significant funds for the Canadian Paralympic Movement, as well as enhance awareness of the Paralympic brand among corporate Canada. In July 2014, CPC was awarded the Most Valuable Amateur Sport Property award at the Canadian Sponsorship Forum. The distinction marked the first time the CPC has won the prestigious award created in 2012 by Ipsos Reid and TrojanOne and marked the rapidly growing awareness and value of the Paralympic brand in Canada.