IPC promotional film for the Paris 2024 Paralympics wins two international awards
‘Paralympic Dream’ film was produced by the IPC’s advertising agency adam&eveDDB and launched in May to mark 100 days to go until the Paris 2024 Paralympic Games 14 Nov 2024
An International Paralympic Committee (IPC) film produced to promote the Paris 2024 Paralympic Games has won two prestigious international Clio Sports awards.
Featuring stunning animation and set to Paul McCartney’s 1984 song We All Stand Together, ‘The Paralympic Dream’ aimed to address stereotypes of what some people think the Paralympics represent versus the brutal reality of high-performance sport.
The film was produced by the IPC’s advertising agency adam&eveDDB and launched in May to mark 100 days to go until the Paris 2024 Paralympic Games. It was used by Paralympic broadcasters and IPC member organisations to build interest ahead of this summer’s Games in the French capital.
At this week’s Clio Sports Awards ‘Paralympic Dream’ won silver in the Branded Entertainment/Content category and bronze in the Social Good class.
Craig Spence, IPC Chief Brand and Communications Officer, said: “We’re delighted that our Paris 2024 Paralympic Games promotional campaign has been internationally recognised by industry peers through these awards.
“Huge credit must go to the geniuses at adam&eveDDB and the IPC team who developed this stunning campaign, and to our broadcasters and members who used the film to build engagement in the Paris 2024 Paralympic Games.”
Clio Sport, founded in 2014, honours the best in sports advertising and marketing around the world.
Annually, marketing and creative executives from brands, agencies, media, teams and leagues convene to select and celebrate the breakthrough communications that propel the industry forward, inspire a competitive marketplace of ideas and foster meaningful connections within the creative community.