“They help set the tone for the Games and we are very excited about kicking this process off,” Townsend said.
LOCOG is seeking industry-recognized creative services companies that specialize in the development, launch and marketing of similar products. LOCOG says that the key to having a successful application will be demonstrating public involvement or engagement in the mascot development. The successful agency will also be expected to develop a full marketing and communication plan to support the launch of the mascot.
The mascot, once chosen, will be brought to life in many different ways, including as toys, accessories, film and animation projects, as well as games and other digital platforms. The design should reflect the London 2012 brand – ambitious, bold and creative.
The Commercial Director of London 2012, Chris Townsend, said that while at the Beijing Games, he saw the magic of the mascots.
“They help set the tone for the Games and we are very excited about kicking this process off,” Townsend said. “Fun and games aside, the mascot programme will be a key component of our licensing plan and will be a strong revenue driver as we seek to raise the Euro 2.5 billion required to stage the Games in 2012.”
Interested parties should seek further information and details of how to apply online at www.london2012.com/business.