Each poster symbolises equality and Paralympic spirit, dedication and the will to win
The Sochi 2014 Organising Committee has unveiled the official posters of the Olympic and Paralympic Winter Games in Sochi, which reflect the core values of the Sochi 2014 brand. The posters are a key element of the Games and are designed to promote the Games and reflect the look and atmosphere of this global-scale sporting event.
In addition to the two official posters, a special collection of posters has also been released, illustrating the Games and Russia’s national character. Imagery on the posters features the host city of the Games, including the warm sea and snow-capped mountains. These images also reflect Russia, where nature borders modern metropolises, and rich cultural heritage resonates with the spirit of innovation.
The official poster of the Paralympic Winter Games in Sochi represents the Paralympic athletes, depicted against the background of the sea and mountains. The character featured in the posters displays the fundamental Paralympic values of courage, determination, inspiration and equality. Two other Paralympic posters feature the athletes in ice sledge hockey and skiing. The figures depicted on each poster symbolise equality and Paralympic spirit, dedication and the will to win. The creative design employed is reminiscent of the works of notable Russian artist Kazimir Malevich, a style which is identifiable for many in Russia. These colourful and inspirational posters will please fans and guests visitng the host city of the Paralympic Games while also highlighting the first Paralympic Games in Russia.
One of the Olympic posters in the special collection depicts a Russian matrieshka doll wearing a traditional patchwork quilt. This image embodies the Games' ideology, and is designed to reflect the character of modern Russia and acquaint visitors from all around the world with traditional Russian hospitality. The patchwork quilt is a combination of 16 ornaments depicting famous Russian crafts from Gzhel to Khokhloma. This iconography represents the Games and the whole sochi.ru brand. It portrays emotion, as well as reserve, tact and expression; in short, the Russian character that is shared by residents of the host country of the 2014 Games.
As part of the design of the posters of the Olympic Winter Games and Paralympic Winter Games of 2014 in the City of Sochi, the Organising Committee held an art competition for higher education institutions of Russia, which included participation of over 50 students from seven universities. The basis of the posters included works of the competition winners from Ural State Academy of Visual Arts and Architecture and the Surikov Moscow State Academic Art Institute.
The Sochi 2014 Paralympic Winter Games will be held from 7-16 March and will welcome around 700 athletes from 45 countries. Tickets can be purchased at http://tickets.sochi2014.com/.