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Swedish team outfits for Sochi 2014 launched
H&M’s Olympic Collection, to be worn by the Swedish Paralympic team at Sochi 2014, takes inspiration from contemporary Swedish and Scandinavian design. Functionality is key to the collection designed in collaboration with members of the Swedish Team, where the performance of each garment is part of its style. 09 Jan 2014
The Swedish team outfits for Sochi 2014 are made by H&M
“H&M is proud to be dressing both the Swedish Olympic Team and the Swedish Paralympic Team.
The Olympic Collection includes outfits for the Opening and Closing Ceremonies, as well as a full and extensive wardrobe for training and leisure in the Olympic Village.
The collection is made up of versatile layers, such as quick-drying long-sleeved thermals, breathable running jackets and down jackets that are lightweight and easy to pack. Fabrics are combined and contrasted, with wool, knits and fleece matched with nylon, waterproof polyester and scuba quality fabrics. The colour palette for the Olympic Collection comes from the Swedish flag, with dark blue, royal blue and vivid yellow, mixed with grey melange and a blue and yellow snake print.
“H&M is proud to be dressing both the Swedish Olympic Team and the Swedish Paralympic Team. We want the athletes to perform at their best, and look their best. The input f was crucial, ensuring each piece combines durability, comfort and performance. I can’t wait to see the teams wearing the pieces during Sochi 2014,” said Ann-Sofie Johansson, Creative Head of Design at H&M.
”It’s up to us as Paralympians to perform our best at the Sochi 2014 Games and being better prepared than anyone else will help us do that. Having functional clothes is one crucial thing that will help us in those preparations. The fact that H&M is providing these makes us extra proud” said cross-country skier Helene Ripa.
The Sochi 2014 Paralympic Winter Games will take place between 7-16 March 2014. Around 700 athletes from 45 countries will compete in 72 medal events across five sports.