WADA Enhances Communications With Electronic Play True

"The electronic version of Play True is another important step for WADA’s overall communications strategy and gives the Agency – and its stakeholders – another platform on which to deliver its anti-doping message."

The World Anti-Doping Agency (WADA) has enhanced the electronic platform of its Play True magazine.

The electronic magazine will supplement the current WADA website by providing additional insight into the Agency’s day-to-day activities and developments within the anti-doping community worldwide.

“The electronic version of Play True is another important step for WADA’s overall communications strategy and gives the Agency – and its stakeholders – another platform on which to deliver its anti-doping message,” said WADA Director General David Howman.

“The fight against doping in sport is a constant challenge and this new Play True will enhance WADA’s ability to communicate with the anti-doping community and create a forum to facilitate debate around an issue that continues to threaten sport.”

As well as regular news item, the electronic Play True will include features on anti-doping and profiles of individuals, experts and athletes involved in the fight against doping in sport.

It will also include editorials and messages from WADA President John Fahey and WADA Director General David Howman.

WADA stakeholders will also have the opportunity to submit content and use it as a portal for anti-doping issues which they want to highlight.