Milano Cortina 2026 unveils official iconic posters
A collaboration between the Organising Committee and Triennale Milano that celebrates the identity of this edition of the Olympic and Paralympic Winter Games through the power of art. 22 Oct 2025
The Official Iconic Posters for the Milano Cortina 2026 Olympic and Paralympic Winter Games, created by artists Olimpia Zagnoli and Carolina Altavilla, were unveiled this Wednesday 22 October at the Triennale Milano.
The Iconic Posters have become a long-standing part of the Games’ narrative, translating the identity of each edition into visual form and becoming cultural symbols over time. With Milano Cortina 2026, this tradition evolves through a contemporary and inclusive lens: the two works feature the “Italian Spirit” through a visual narrative that unites competition and enthusiasm, while putting the spotlight on the host territories.
The graphic works of Olimpia Zagnoli and Carolina Altavilla present two complementary visions of a unique identity: that of the Milano Cortina 2026 Olympic and Paralympic Winter Games, a visual tale celebrating the plurality of expressions and the symbolic power of art.
Olimpia Zagnoli’s signature design captures the essence of the Games, the energy and personality of those who live them, sublimating the DNA of the city and nature, of Milan and Cortina. Her use of direct and vibrant language creates an ironic yet symbolic vision. The poster becomes an emblem of the Olympic spirit: an open gaze of the world that enthusiastically celebrates diversity through elements that represent us all.
The Paralympic Iconic Poster by Carolina Altavilla pays tribute to the collective dimension and inclusive force of the Games. The artwork describes the ability of sport to unite, support and inspire, shaping a universal message of belonging and solidarity. With a contemporary style, free from stereotypes, the poster highlights athletes’ determination and energy. The message “We participate as a community” further expresses a shared vision: to participate, together, as part of a single story.
Fondazione Milano Cortina 2026, together with Triennale Milano, curated the selection of the Iconic Posters, guided by expressive originality and contemporary visual coherence. The process was carried out in close cooperation with the International Olympic Committee and the International Paralympic Committee, which followed the evaluation and approval phases, ensuring alignment with international guidelines and full respect of Olympic and Paralympic values.
The Iconic Posters are a milestone in the Cultural Olympiad journey, of which Triennale Milano is the institutional partner. Together with the Art Posters, this project underlines art and design’s strategic role in building the visual and narrative identity of the Games, contributing to their cultural and symbolic dimension. This initiative further strengthens the joint commitment to dialogue between art and sport.
The Iconic Posters of Milano Cortina 2026, distributed by OneArt, will be available for purchase at the Triennale bookshop, via the licensee’s website (www.oneart.com) and the official e-commerce (Olympic Shop). Other online and offline sales channels will be announced on the institutional channels of Milano Cortina 2026.
Andrea Varnier, CEO of Milano Cortina 2026, said: “Through art we tell the Games’ identity and their deep connection with the territory, culture and people. These works convey the harmony between sport and society, tradition and innovation, between Milan and Cortina. It is a visual and symbolic balance that reflects the inclusive and contemporary spirit of our Games, and one that will accompany us over time, leaving a lasting mark on collective memory.”
Domenico De Maio, Education & Culture Director of Fondazione Milano Cortina 2026, said: “The official posters of Milano Cortina 2026 represent far more than a graphic symbol: they are a visual story able to deliver, in a collective iconic image, the spirit and vision of these Games. Through art they become both memory and projection, weaving past, present and future into a dialogue that unites culture, sport and community. With these works we aim to leave a lasting sign, a legacy able to cross generations and remain as shared heritage, witness to the values and energy that move Milano Cortina 2026.”
Raffaella Paniè, Director of Brand, Identity and Look of the Games, said: “The Iconic Posters are the visual heart of our identity: they tell the uniqueness of the Games, interpret our motto It’s Your Vibe and translate into image the values of inclusion, territory and contemporaneity that drive our project. The Posters join the visual tradition of Milano Cortina 2026 as an artistic and cultural heritage destined to endure like the Torch, the Medals and the official Mascots: tangible symbols of Milano Cortina 2026’s vision, accompanying the public on the journey that will take us to 2026 and beyond.”
ABOUT FONDAZIONE MILANO CORTINA 2026
The objective of the Fondazione Milano Cortina 2026, in agreement with the International Olympic Committee (IOC), the International Paralympic Committee (IPC), the Italian National Olympic Committee (CONI), the Italian Paralympic Committee (CIP), the Cities of Milan and Cortina d’Ampezzo, the Region of Veneto and the Region of Lombardy, the Autonomous Provinces of Trento and Bolzano, is to plan, organise, finance and deliver the Olympic and Paralympic Winter Games in Milano Cortina in 2026. Established on 9 December 2019, the Foundation is led by President Giovanni Malagò and CEO Andrea Varnier.
ABOUT TRIENNALE MILANO
Triennale Milano has promoted culture as a place of encounter for over one hundred years through the disciplines of design, architecture, visual and performing arts, music. In the Palazzo dell’Arte, built in 1933 by Giovanni Muzio, it presents exhibitions, shows, concerts, encounters and workshops offering new perspectives on our present. Every three years Triennale organises the International Exhibition, one of the world’s most important events dedicated to design and architecture.
