ASOS renews partnership with ParalympicsGB team

“Millions of people were watching during that moment so it’s great that the team will be well kitted out and looking sharp once again in Tokyo.”

Global retailer ASOS has affirmed its commitment to supporting the British Paralympic team by renewing its partnership with the British Paralympic Association (BPA) through to 2020.

The partnership means that ASOS will provide formalwear and ceremonies wear to the ParalympicsGB team at both the PyeongChang 2018 Paralympic Winter Games and the Tokyo 2020 Paralympic Games.

Multi-medallist in both athletics and cycling, Paralympian Kadeena Cox wore the team’s ASOS kit when she was the ParalympicsGB flagbearer at the Closing Ceremony of Rio 2016.

She said: “It is really exciting that ASOS are continuing their partnership with ParalympicsGB. It was a huge honour to be selected as the flagbearer at the Rio Closing Ceremony and I’ve since realised millions of people were watching during that moment so it’s great that the team will be well kitted out and looking sharp once again in Tokyo.”

The partnership with ASOS supports the BPA in two main ways: as a leading fashion retailer producing British clothing for athletes representing Great Britain and as a major retailer it delivers all the company’s experience of handling substantial packing and delivery processes required for the scale of the operation to kit out over 300 athletes plus staff that will make up the Summer and Winter teams.

The BPA signed ASOS as a partner in 2015 and produced formalwear and ceremonies wear for the team at the Rio 2016 Paralympic Games. The new partnership will run from 2017 through to 2020.

Tim Hollingsworth OBE, Chief Executive of the BPA, said today: “This is great news for the BPA and for our athletes. Partnering with an innovative fashion company such as ASOS has been eye-opening for us as a team just as much as I know the partnership has been so valuable for ASOS as a company. We look forward to sharing the journey to PyeongChang and Tokyo with ASOS and most importantly to the striking designs that I’m sure we will see our athletes parade in and wear to formal occasions.”

Nick Beighton, Chief Executive of ASOS, said: “Partnering with ParalympicsGB for the Rio 2016 Paralympic Games was an honour. We worked closely with the athletes to design clothing that met their needs and made them feel great. The ASOS teams loved it - we felt proud to play a role in supporting the British Paralympic team and look forward to cheering them on at the next Games.”