The sponsorship project ‘Be the Missing Piece’, implemented by the Croatian Paralympic Committee (CPC) and Allianz Zagreb, won the ‘AHK Innovation’ award as the most creative and original initiative in 2016.
“Being recognised for an innovative approach by the German-Croatian Chamber of Industry and Commerce is a big honour and recognition for our work, our partnership with the amazing Paralympians and most of all a recognition toward those athletes,” said Allianz Zagreb Head of Corporate Communications Vanja Bzik.
The aim of this project was to build a more tolerant society and promote the Paralympic values of courage, determination, inspiration and equality.
In the lead-up to the Rio 2016 Paralympic Games, Allianz Zagreb organised a series of activities to raise awareness of Para sports, inviting the media to give Para athletes the recognition they deserve.
The campaign was named ‘Be the Missing Piece’ because it seeks to get more people involved in Para sports as additional support for the athletes, and it was created by sponsorship consulting company Vetturelli in cooperation with Allianz Zagreb.