IPC Media and Marketing Summit takes place in Paris

Planning for the Paris 2024 Paralympic Games, more than 350 experts attended the meeting in the French capital 21 Jul 2023
Four female and male Paralympians speak on stage.
French Paralympians - Arnaud Assoumani (2nd from left), Ludivine Munos (3rd from left) and Angelina Lanza (right) - spoke about the legacy of the Paris 2024 Paralympic Games during the Summit.
ⒸYonathan Kellerman/ IPC

The International Paralympic Committee (IPC) hosted its fourth Media and Marketing Summit in Paris, France on Tuesday 18 July, bringing together Para sport and social inclusion experts from around the globe. The focus of the day was on how stakeholders can ensure that the Paris 2024 Paralympic Games are the most successful yet.

The event was attended by 210 people in person and over 140 online. There were representatives from the IPC, International Olympic Committee (IOC), Olympic Broadcast Services (OBS), National Paralympic Committees (NPCs), International Federations, commercial partners, media rights holders, social media channels, government and non-governmental organisations. 

Moderated by British Paralympian Stef Reid and the IPC’s Chief Brand and Communications Officer Craig Spence, a range of topics were covered through a mixture of panel sessions and presentations.

Three-time Paralympian Stef Reid moderated a session featuring French Paralympians. @Yonathan Kellerman/IPC

Paris 2024 at the centre

Following an opening address from IPC President Andrew Parsons, the Summit started off on high, as it showcased the outstanding work that three IPC members - Paralympics Australia, the Belgium Paralympic Committee, and NPC Denmark - implemented over the last two years to engage the public and media in Paralympic sport and its athletes. 

Jannik Lund Andersen (2nd from right) from NPC Denmark gave a presentation about hosting the Wheelchair Rugby World Championships in October 2022. @Yonathan Kellerman/ IPC

The media landscape and how to maximise broadcast and press coverage was explored in depth. There was an update from the IPC and OBS on media rights sales to date and the production plan for the Games, while there was roundtable discussion with OBS, Channel 4, and European media rights holder Infront on how IPC members, and commercial partners can work together to create the best broadcast opportunities before, during and after Paris 2024. 

Journalists from NBC and Associated Press discussed how IPC members could best maximise media coverage ahead of, during and after the Games.

A large section of the afternoon was dedicated to what the future may hold. Representatives from the Olympic Channel and Nielsen analysed the major trends that have emerged from the last two Games and what we can expect to see ahead of the Paris 2024 Paralympic Games.

There was a fascinating session with leading online technology and social network providers TikTok, Google. Snap, and Meta, who discussed the digital trends that could be coming our way for the Games.

Updates were also provided by four TOP Partners – Allianz, Visa, Toyota, and Airbnb – on their plans for Paris 2024; the IPC on its content strategy, covering activities before, during and after the Paris 2024 Paralympic Games; and the Paris 2024 Organising Committee on their communications and ticketing plans for the Paralympic Games. 

Paris 2024 Games legacy

Games legacy was a central theme of the day, and the Summit heard from three French Paralympians - Ludivine Munos, Arnaud Assoumani, and Angelina Lanza – on the impact they believe the Paralympic Games will have on Para sport engagement in the host nation. 

There was a keynote session on how the Paris 2024 Paralympic Games will be a game-changer event to drive inclusion for France’s 12 million persons with disabilities. Delegates heard from Pierre Rabadan, Deputy Mayor of Paris in charge of Sport, Olympic and Paralympic Games, and Marie-Amelie Le Fur, President of Comité Paralympique et Sportif Français (CPSF), the French National Paralympic Committee.

The Summit was brought to a close by Geneviève Darrieussecq, French Minister for Persons with Disabilities, who claimed that the Paralympic Games will be a “catalyst for progress” and support the plans her Government has to create a more inclusive society in France’s for persons with disabilities.

Geneviève Darrieussecq said the Paris 2024 Games will deliver a social legacy that will change French society forever, and one in line with an IPC strategic goal of driving impact through Para sport. @Yonathan Kellerman/ IPC

Biggest and most successful Summit

Craig Spence, the IPC’s Chief Brand and Communications Officer, said, “Our fourth IPC Media and Marketing Summit was by some distance our biggest and most successful yet, bringing together an excellent group of hugely respected international speakers.

Craig Spence said all of the participants had the opportunity to show how the Paris 2024 Paralympic Games will be transformational for athletes and the City of Paris. @Yonathan Kellerman/IPC

“With 15 months to go the Games it is clear that our stakeholders are putting a lot of thought and effort into Paris 2024 and how it can drive social inclusion through Para sport across the world. It was fantastic to gather over 350 people from across the Paralympic Movement and share their enthusiasm for making Paris 2024 the best possible Paralympic Games ever.  

“The day was full of great ideas from leaders in civil society, our membership, our commercial partners and broadcast rights holders, and media organisations. I loved that everyone got the opportunity to show how the Paris 2024 Paralympic Games will be transformational for athletes, the City of Paris, France’s 12 million persons with disabilities, and the global disability community.”

The event was attended by 210 people in person and over 140 online. @Yonathan Kellerman/IPC

On Wednesday 20 July, after the IPC Media and Marketing Summit, the IPC held a Partners Workshop that brought together all the Worldwide Paralympic Partners. The workshop looked ahead to joint activations and campaigns that will be implemented around the Paris 2024 Paralympic Games.