I am thrilled to see the kind of support and exposure for the world to see what is possible when you chase your dreams and you remove the barriers to succeed. This is truly momentous and incredibly meaningful for the future of the Movement.”
NBC Olympics will present unprecedented coverage of the PyeongChang 2018 Paralympic Winter Games. That will include 94 hours on television, which nearly doubles the coverage of Sochi 2014. In all, NBC Olympics will present more than 250 hours of coverage across NBC, NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, and the NBC Sports app, beginning with the Opening Ceremony on 9 March.
NBC Olympics’ coverage will include all six Paralympic winter sports – alpine skiing, snowboarding, Para ice hockey, wheelchair curling, cross-country skiing, and biathlon – spread across 10 days. In addition to the 94 hours on television, 156 hours of streaming coverage will be available via NBCSports.com and the NBC Sports app for desktops, mobile devices, tablets, and connected TVs. OlympicChannel.com and the Olympic Channel app will also stream the Paralympic content that is televised on Olympic Channel.
“There is arguably no event in the world more inspiring than the Paralympics, and it’s our privilege to tell the captivating stories of these world-class athletes,” said Gary Zenkel, president of NBC Olympics. ”Without question, our increase in coverage – nearly double the hours televised in Sochi -- would not be possible without the support of Toyota, which has brought to the Paralympics an unprecedented enthusiasm for the event, the athletes, and the mission.”
In March of 2015, the International Olympic Committee (IOC) announced Toyota as the first-ever TOP (The Olympic Partner) Programme partner and Worldwide Paralympic Partner in the newly created mobility category through 2024. Toyota then became a Worldwide Paralympic Partner of the International Paralympic Committee (IPC) in November 2015.
NBC Olympics named Toyota the presenting sponsor of its 2018 Paralympic Winter Games coverage. This marks the first time NBC Olympics’ coverage of the Paralympics will have a presenting sponsor. Toyota will also be the exclusive auto advertiser of NBC Olympics’ coverage of the Paralympic Winter Games across the linear and digital networks of NBCUniversal. In addition, Toyota branding will be included within NBC Olympics’ extensive linear, digital and social media promotional campaigns.
“It is fantastic news for sports fans that NBC, with the support of Toyota, will be showcasing 94 hours of television coverage from the PyeongChang 2018 Paralympic Winter Games, the most comprehensive US coverage to date for a Paralympics,” said Andrew Parsons, president of the IPC. “The amount of TV coverage has almost doubled since Sochi 2014, underlining the growing appeal and interest in Para sports, especially with the LA 2028 Paralympic Games on the horizon.”
US Para snowboarder Amy Purdy said: “As an elite athlete and someone who was instrumental in getting Para snowboarding into the Paralympic Games, I am thrilled to see the kind of support and exposure for the world to see what is possible when you chase your dreams and you remove the barriers to succeed. Thank you to great partners Toyota and NBC for shining a light like never before on the 2018 Paralympic Winter Games. This is truly momentous and incredibly meaningful for the future of the Movement.”
More programming details will be announced closer to the start of the Paralympics.
Read the complete article on US Paralympics’ website