Reddentes Sports secures broadcast rights in 13 Asian countries for Paris 2024 Games

With less than two years to go until the Paris 2024 Paralympic Games, Reddentes Sports was confirmed as the rights holder in eight Asian markets (Chinese Taipei, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam) and the exclusive distributor of broadcast rights of the Games to an additional five countries (Bangladesh, Cambodia, India, Mongolia, Pakistan).

This new arrangement with the sports media agency will see nearly double the number of countries, as compared to the Tokyo 2020 Paralympic Games, that will be able to enjoy live broadcasts of the Games as they happen in the French capital. 

Fans around Asia were able to experience the action of the Tokyo 2020 Paralympic Games last year, when more than 3,000 hours of live coverage were broadcast in seven countries - Chinese Taipei, Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand. 

Come 2024, six more countries will be a part of this unforgettable celebration of sport – Bangladesh, Cambodia, India, Mongolia, Pakistan and Vietnam. Reddentes Sports will be working with the International Paralympic Committee (IPC) to enhance the level of coverage there.

Yip Ren Kai, Managing Director of Reddentes Sports said: “We are very proud to be able to grow the global audience for Paralympics once again. Tokyo 2020 was a great start and to see the interest double by our broadcast partners in Asia is a testament to the Paralympic Movement.”

In addition to broadcasting the 2024 Paralympic Games live from Paris, Reddentes Sports will be going further to highlight the journey of Para athletes in the region.

At Tokyo 2020, Reddentes Sports, with the support of Singapore Pools, produced a series of short films showcasing the goals and aspirations of Para athletes from Team Singapore. Reddentes Sports aims to replicate this across the region, with more details to come.

“We hope to not just give exposure of the Para athletes when they are competing, but also to tell the stories of their life journeys as they prepare to get to the biggest stage of sport," Yip said. "We trust this will further allow audiences around Asia to celebrate the athletic achievements, see the sacrifices and together build a more inclusive society." 

Tony Estanguet, President of Paris 2024 said: “We are delighted that the Reddentes Sports agency has come on board to help tell the stories of Paris 2024. At Paris 2024, we want to give Paralympic athletes every chance to shine. Broadening the reach of the Paralympic Games and empowering Para athletes will help to increase their visibility and change perceptions about disability; and broadcasters are key to this. Thanks to our partnership with Reddentes Sports, the Paralympians of Paris 2024 will have their performances broadcast throughout 13 additional countries in Asia.”