USA Announces NBC Broadcast Plans for London 201215.08.2012
US Paralympics will team up with NBC to air several one-hour highlight shows of the London 2012 Paralympic Games.
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In addition to the online content, NBC Sports Network (NBCSN) will air one-hour highlight shows on 4, 5, 6 and 11 September at 7 p.m. EDT.
The United States Olympic Committee announced their broadcast and online coverage plans for the London 2012 Paralympic Games on Tuesday (14 August).
By creating original video content for the US Paralympics YouTube channel, YouTube.com/USParalympics, while also partnering with NBCUniversal and the International Paralympic Committee (IPC), US Paralympics will provide the American public with more coverage of the US Paralympic Team than any previous year.
Beginning on 29 August and continuing through the conclusion of the Games on 9 September, US Paralympics will provide 10 daily video highlights packages via its US Paralympics YouTube channel. The videos will chronicle the competition, athlete stories and will also include the Opening and Closing Ceremonies. Videos chronicling the lead-up to the Games will also be available in late August.
"As one of only four National Olympic Committees that also manage the Paralympic programme, we are committed to increasing Paralympic coverage in the US," said Scott Blackmun, chief executive officer of the USOC. "With this expanded approach to coverage, the USOC is making a significant investment in growing the Paralympic Movement in the United States and introducing more fans to Paralympic Sport."
In addition to the online content, NBC Sports Network (NBCSN) will air one-hour highlight shows on 4, 5, 6 and 11 September at 7 p.m. EDT. Following the Paralympic Games, on 16 September, NBC will broadcast a 90-minute special from 2-3:30 p.m. EDT. All NBC and NBC Sports Network Paralympic highlight shows and specials will re-air on Universal Sports Network and UniversalSports.com.
"It's tremendous news that the London 2012 Paralympic Games will get more airtime in the US then ever before and thoroughly deserved," said Sir Philip Craven, IPC President. "Viewers online and on TV will see sport like never before, with elite athletes putting in some quite incredible performances."
The IPC will also live stream more than 780 hours of sport on www.paralympic.org.
During each day of London 2012, the IPC website will broadcast five streams of uninterrupted live coverage from the Paralympics with English commentary, including daily coverage of Swimming, Wheelchair Basketball and athletics, while a fourth channel will cover a range of sports. A fifth channel will broadcast a mixture of sports with Spanish commentary.
In addition, more than 1,000 hours of sporting action from a number of venues, including individual races and matches, will be made available as video on demand during the course of the Games. Two daily five minute news bulletins will also be produced in English and Spanish.
"The London 2012 Paralympics will break many records," Craven said. "They are set to be the first in the 52 year history of the Games to sell-out, with nearly 2.5 million tickets sold, and will be broadcast in more countries than ever before with a cumulated audience of 4 billion around the globe expected to tune in."