WeThe15, the International Paralympic Committee (IPC) and International Disability Alliance-led movement to empower change for the world’s 1.2 billion persons with disabilities, picked up a second major accolade in 48 hours on Thursday, 29 September.
At the Creative Moment Awards in London, Great Britain, WeThe15 was awarded Most Creative Diversity and Inclusion Campaign of the Year, hot off the heels of winning the Inclusion Award at Tuesday night’s 2022 Leaders Sports Awards.
WeThe15, which was launched ahead of the Tokyo 2020 Paralympic Games, aims to end discrimination and transform the lives of persons with disabilities and campaign globally for disability visibility, accessibility, inclusion and equality of rights.
Craig Spence, Chief Brand and Communications Officer at the IPC, who collected the award on behalf of the WeThe15 campaign, said: “To win a second major accolade within 48 hours is stunning recognition of what WeThe15 achieved at launch and is testament to outstanding collaborative effort of nearly 20 international organisations.
“Not only has WeThe15 brought together the biggest coalition of international organisations to date to drive change, it has also received widespread support from several world leading advertising and PR agencies.
“Thanks to the strategic and creative dynamism of the likes of adam&eve DDB, FleishmanHillard, Porter Novelli and Pentagram, WeThe15 has engaged billions of people around the world, increasing awareness that 1.2 billion people, equivalent to 15 percent of the global population, has a disability.
“As we prepare phase 2 of WeThe15, our focus will be on transferring awareness into concrete actions that make a difference for the better in our society.”
WeThe15 brings together the biggest coalition of international organisations from the worlds of sport, human rights, policy, business, arts and entertainment, including representative organisations of persons with disabilities. Together they will work with governments, businesses, and the public over the next decade to initiate change.
To date WeThe15’s launch efforts have been recognised with multiple international awards, including at Cannes Lions, European Excellence Awards, Sport Industry Awards, Purpose Awards and the Clio Awards.
The founding partners of WeThe15 are the IPC, International Disability Alliance, Special Olympics, Invictus Games Foundation, the International Committee of Sports for the Deaf (Deaflympics), UN Human Rights, UNESCO, the UN SDG Action Campaign, the European Commission, The Valuable 500, Global Citizen, Global Disability Innovation Hub, the UN Alliance of Civilizations (UNAOC), International Disability and Development Consortium, C-Talent, Global Goals Advisory, ATscale – the Global Partnership for Assistive Technology, Zero Project, and the Global Alliance of Assistive Technology Organisations (GAATO).