Bruketa & Zinic OM, one of the leading marketing agencies in its region, has extended its sponsorship with the National Paralympic Committee (NPC) of Croatia for four more years.
Bruketa & Zinic has been a NPC Croatia sponsor since 2010, and will now continue for the PyeongChang 2018 Paralympic Winter Games and Tokyo 2020 Paralympics.
The partnership has created greater public awareness on Croatian Para athletes. Taglines such as “It is what we don't have that makes us stronger;” “You can underestimate me as a person, but not as an athlete;” and “There is no difference between real athletes. The difference is made by fans” sent strong messages to the Croatian public.
The two entities have worked under the motto: “A good cooperation is a long-lasting cooperation!”
During a small ceremony, Bruketa & Zinic and NPC Croatia marked the continuation of their successful partnership. Croatian Paralympic athletes Andela Muzinic (table tennis), Kristijan Vincetic (swimming) and Matija Grebenic (swimming) prepared an official NPC jersey signed by Paralympic medallists and handed it over to the representatives of Bruketa & Zinic.
Ratko Kovacic, President of NPC Croatia, said: “Our cooperation with agency Bruketa & Zinic OM lasted for seven years. Through their work, they showed how deeply they understand the Paralympic values and we are really looking forward to the years to come. Firstly, there are the Winter Paralympic Games in PyeongChang in early 2018, and then the Paralympic Games in Tokyo in 2020. A challenging period is ahead of us and them, but together we will undoubtedly do a great job!”
Nikola Zinic, creative director of the agency Bruketa & Zinic said: “I learned that the sporting spirit knows no limits and you can translate that into everything in life. The motivation that we get from Paralympic athletes is priceless and for that, we are really grateful to them.”