ABOUT MILANO CORTINA

 

LOOK OF THE GAMES

Inspired by the new Italian spirit, the Look of the Games takes inspiration from Italy’s rich culture and values. This influence has crafted an iconic and dynamic graphic language intended to capture hearts and unite audiences, creating a unique and memorable experience during the Games.

The Look of the Games is the visual identity that reflects the soul, heritage and cultural artistry of Italy as well as the deepest positive qualities of the essence of the Bel Paese.

Inspired by energy, enthusiasm, inclusiveness and talent, the Look of the Games will be instantly recognisable and will be an invitation for visitors from all over the world to immerse themselves in the Italian spirit.

The Look of the Games will be showcased across venues and slopes, in the host cities, as well as in the merchandising and in both online and offline communications for Milano Cortina 2026.

The Vibes of the Look of the Games

The Vibes represent the heart of the Milano Cortina 2026 Look of the Games. Five Italian icons have been chosen to represent and embody the Vibes on the social media channels of Milano Cortina 2026:

  • Creativity - Dardust (Dario Faini) - Pianist, author and producer
  • Energy - Bebe Vio - Paralympic wheelchair fencing champion
  • Imagination - Federico Basso - Comedian and author
  • Passion - Davide Oldani – Chef
  • Style - Nicoletta Manni - Ètoile of La Scala Theatre in Milano.