Milano Cortina 2026 unveils Look of the Games and pictograms

Milano Cortina 2026 has unveiled the “Look of the Games,” showcasing the brand and design elements that embody the visual identity of the Paralympic and Olympic Winter Games.

Inspired by the new “Italian Spirit,” the design draws inspiration from Italy’s rich culture and values. This influence has crafted an iconic and dynamic graphic language intended to capture the hearts and unite audiences, creating a unique and memorable experience during the Games.

The Milano Cortina 2026 Organising Committee also unveiled the pictograms of the Games. The pictograms, which are inspired by the movement and talent of athletes, combine elegance and vibrance. Following a phase of collaboration between International Federations and Milano Cortina 2026, pictograms for six Paralympic sports and 16 Olympic sports were designed.

Look of the Games

The Look of the Games is not just a design concept, but it is the visual identity that characterises each edition of the Games. It reflects the soul, heritage and cultural artistry of the host nation.

“The Look of the Games of Milano Cortina 2026 shows an extraordinary visual language that accentuates the appeal of our competition venues and cities and expresses a new concept of Italian beauty”, says Andrea Varnier, CEO of Fondazione Milano Cortina.

“A dynamic visual identity, inspired by our energy, our enthusiasm, our inclusiveness and our talent. It will be instantly recognisable and will be an invitation for visitors from all over the world to immerse themselves in the new Italian spirit. It will leave a lasting mark on the history of sport.”

Energy, Style, Passion, Imagination and Creativity.​

This is Milano Cortina 2026.​
Feel the vibes of the Italian Spirit.​#MilanoCortina2026 #Olympics #Paralympics @Olympics @Paralympics pic.twitter.com/Mdp4E3Goe7

— Milano Cortina 2026 (@milanocortina26) November 7, 2024

The Look of the Games will be showcased across venues and slopes, in the host cities, as well as in the merchandising and in both online and offline communications for Milano Cortina 2026. It will be that unmistakable image recognised by billions of viewers on their screens, felt by fans on the slopes and in the arenas, and accompanying the media in telling the stories of the great achievements of the top athletes in winter sports.

The Vibes of the Look of the Games

The Vibes represent the heart of the Milano Cortina 2026 Look of the Games. Five Italian icons have been chosen to represent and embody the Vibes on the social media channels of Milano Cortina 2026:

• Creativity - Dardust (Dario Faini) - Pianist, author and producer

• Energy - Bebe Vio - Paralympic wheelchair fencing champion

• Imagination - Federico Basso - Comedian and author

• Passion - Davide Oldani – Chef

• Style - Nicoletta Manni - Ètoile of La Scala Theatre in Milano.

Visit the Milano Cortina 2026 website for more information about the Look of the Games